Valoya Appoints a VP Sales North America

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Valoya continues its growth trajectory with the addition of VP Sales North America, Mr. Wes Eaton. With extensive experience in horticulture and business development, Mr. Eaton will be tasked with driving Valoya’s growth in the North American market even further.

Eaton’s horticulture industry experience is extensive, and his track record is impressive. Having worked in sales of two horticultural LED lighting companies he has a deep understanding of the horticulture lighting applications as well as the competitive landscape in North America. His experience prior to this includes working as a controlled environment agriculture consultant and developing meters and sensors for fertigation and control systems. He thus brings a deep understanding of the market and growers’ needs to the company.

Wes Eaton Valoya

In this role, he will be responsible for driving sales in crop science, cannabis cultivation, vertical farming and greenhouse applications. Additionally, he will further develop Valoya’s North American reseller network within the cannabis market, as well as establish a local team. In meeting Valoya’s ambitious growth goals he will closely collaborate with existing customers, research partners and distributors, to enable a wider access to Valoya’s high-end LED solutions within the N.American market.

“Valoya’s ongoing commitment to deliver research based, high end lighting solutions is commendable. I am excited and honored to join the team and empower growers across North America to drive their plant performance to industry leading results” says Eaton.

“We have been operating in North America since 2011 and it has always been a very important part of our business. Wes will build on this foundation to take us to the next level with his excellent experience and in-depth insight of the market”, comments Mr. Lars Aikala, CEO and Co-Founder of Valoya.

Contact Mr. Eaton at – wes.eaton (at)

The blog posts are written by Valoya’s biologists and engineers. All of the content is original and is aimed at helping growers and researchers get a better understanding of the LED grow light technology.


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